ImiCareer

This project’s proposition was to create a cross platform responsive design for a system named ImiCareer that aims to provide information about career choices for immigrants.

Hi and welcome to another project. This one is really wholesome! Let's stick together as we move through this presentation!

Project overview

Role

My part consisted of the entire designing process, from begining to end.

Responsibilities

User research, design, wireframing and prototyping.

Goal

Provide an accessible, simple, clean and responsive mobile app and website for immigrants and their families to find good information on their career.

Audience

Recently arrived immigrants.

Challenges &
constraints

The most demanded key challenge was the way of empathy - to try and understand the user. As for the constraints, the most important one was time.

Research findings

I did an unmoderated usability study to ascertain wether users would find the design easy to follow as well as welcoming and engaging or not - the former being the initial assumption. I`m happy to say the, besides some adjustments, that assumption was on target.

Preliminary studies resulted in two main personas:

Elena Pérez

Age: 42

Education: Biology Major B.S.

Hometown: Mexico City, Mexico

Occupation: Unemployed

“Dreams? I dream about it all!”

Goals

Find a good job withing her area of expertise.
Understand a bit more about the labor market in the US.

Frustrations

Not being able to uderstand the querks of finding a good job in this new country.
Not finding career tutors.

Problem statement: Elena is an unemployed immigrant who needs to find a career tutor because she lacks the information about how to land a good job.

Rithvik Das

Age: 31

Education: High School diploma

Hometown: Chennai, India

Occupation: Cook

“My family is my treasure.”

Goals

Provide for his family with a better paying job.
See his family well adjusted to the new reality of being immigrants.

Frustrations

Xenofobia.
Not finding a job as his main occupation.
Struggling to find career mentors to help transition between job fields.

Problem statement: Rithvik is a recently arrived immigrant, father of two, who needs to informed about career change because he wants a better paying job.

Prioritized Insights

P.0

P.01

P.01

Based on the theme that for most users there’s no clear indication of correct flow, an insight is: user need better cues for what steps are needed to finish the task.

Based on the theme that for some users there is redundancy in the two menu structures, an insight is: users need less options for menus inside the app.

Based on the theme that for some users the UI requires more information, an insight is: a better use of the home page space is needed

Initial designs

What I learned

The problem that I tried to solve is not a simple one. However, good design can and will be a tool for social good, if correctly used. That is, I reckon, the best lession I’ve had so far with this project.

Next steps

to perform another usability test after the final prototypes.
a user survey might be essential to understand how users are going to perceive the finished design.

ImiCareer

Project overview

Role

Responsibilities

Goal

Audience

Challenges & constraints

Research findings

Goals

Frustrations

Goals

Frustrations

Prioritized Insights

What I learned

Next steps

Thank you!

Challenges &
constraints